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McGarrah Jessee : ウィキペディア英語版 | McGarrah Jessee
McGarrah Jessee is an independent brand development and integrated marketing agency based in Austin, Texas. The firm is known for its broad definition of branding, which includes retail design, packaging, merchandise, nontraditional and digital executions in addition to traditional advertising,〔http://misc.mc-j.com/mcj-commarts.pdf〕 and has achieved notoriety for its guerrilla marketing campaigns, most notably for Shiner Beers.〔http://adage.com/article/adages/shiner-outfoxes-heineken-austin-city-limits-music-fest/131745/〕 McGarrah Jessee was named “Southwest Agency of the Year” by Advertising Age in 2009.〔http://adage.com/article/adages/shiner-outfoxes-heineken-austin-city-limits-music-fest/131745/〕 == Clients ==
Longtime clients include: Frost Bank (15+ years),〔http://www.bizjournals.com/austin/stories/2000/09/18/focus3.html〕 Whataburger (10+ years),〔http://www.bizjournals.com/austin/stories/2003/04/28/daily49.html〕 Shiner Beers (10+ years)〔http://www.bizjournals.com/austin/stories/2003/06/16/daily22.html〕 and Costa Sunglasses (5+ years),〔http://www.bizjournals.com/austin/stories/2008/01/07/daily8.html〕 in addition to more recent partnerships with YETI Coolers〔http://adage.com/article/cmo-strategy/high-priced-yeti-coolers-aspirational-brand/295243/〕 and Lemi Shine.
抄文引用元・出典: フリー百科事典『 ウィキペディア(Wikipedia)』 ■ウィキペディアで「McGarrah Jessee」の詳細全文を読む
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